Great product ideas are not purchased; they’re conceived. That means that any product you see is a result of someone’s ingenuity. Somebody thought of an idea and then made it a reality.
But great business ideas are hard to come by. You’ll rarely have a “eureka moment” when you’re busy doing other things like running a company. That’s why it’s important to schedule some alone time for high-leverage thinking.
Distractions Come in Many Forms
Distractions are obstacles that you should eradicate quickly if you want your business to progress. Firstly, you need to be able to recognize its many forms in order to avoid it:
- Long Chats with Colleagues
- Emails
- Internet Browsing
- Stressing about Your Business
- Mobile Devices
Take 30
With so many distractions around us, it can be near impossible to find the time to relax and think about new ideas. It can seem like you’re forever working on your last one. That’s why you need to make a conscious effort to allocate at least 30 minutes a day for yourself.
Spend 30 minutes away from the distractions of everyday life and work, and use that time to unwind and let ideas come flowing to you. You might not generate new ideas each time, but that’s okay. Make it a habit so you can eventually condition your mind to think clearer. Soon enough, you’ll find yourself bursting with new business ideas.
Remember to switch off all your devices; no phones, computers, or tablets. And no matter how important an email may be, avoid stressing yourself about it during this time. Just free your mind, avoid distractions, and let your mind conjure new business ideas.
Think Big
Some of my best ideas came to me during long-haul flights and commutes. That’s because I have very little distractions around me, and I can focus on new business ideas without having to worry about a knock on my office door or a new email coming through.
The idea of MTTB came to me during a flight from Fiji to Perth back in 2013. That kind of high-leverage thinking is worth a lot of money. It may just seem like an idea that’s not going to generate any income for you, but in the long run, you’ll see its potential to provide a substantial ROI.
That’s what big ideas do: they become the foundation of a lifetime of revenue.
Richard Branson used a similar strategy to achieve his success with Virgin Group. He explained in his autobiography, “My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them … from the perspective of wanting to live life to the full, I felt that I had to attempt it [Virgin airlines].”
Conclusion
When you have some free time to think, you don’t have to necessarily think of big ideas. Simply, think. Detach from the distractions of your busy day and set the wheels in motion by coming up with some good quality business ideas.
Remember, distractions hinder productivity, and an unproductive business can be difficult to expand. As soon as you get rid of those distractions, you can begin to scale your business.
Matt Lloyd
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